Selling stickers is big business
Since the rise of social media, there is no doubt that there has been a massive increase in the amount of people who have started using instant messaging such as iMessage, Facebook messenger and twitter direct message. Emojis have become an essential part of messaging, with over 6 million emojis and stickers sent daily all around the world. When Apple decided to include the emoji keyboard as in international keyboard, the language used online had altered dramatically. Especially on social media sites such as Instagram, with almost half of comments and captions including emojis. With so many people around the world using emojis as a way of communication, questions of the emoji industry market worth begins to pop up. Line, a Japanese instant message app, reveals that in 2013, they generated $27 million through the sales of emoji stickers alone and are now making $270 million!
Between 2010 and 2015, the use of emojis on Instagram has continuously been growing. By observing the growth of emoji popularity, one of the most significant factors contributing to its rise was the introduction to Apple’s iOS emoji keyboard in 2011, which encouraged more people to use emojis as they became more accessible. Not only has emoji use increased in social media and instant messaging, but they can also be seen in business marketing. Domino’s pizza created one of the most memorable emoji campaigns. They created a campaign that allowed customers to order pizza by simply tweeting a single pizza emoji, after signing up on Domino’s website and selecting their favourite pizza. Although emoji use is currently at its all-time high, this may not be the peak. A large number of emoji users are in the younger demographic brackets, which could mean that the use of emojis could continue to grow alongside the younger demographics.
So why have emojis become so popular in recent years? Many people argue that emojis are resulting is loss of real language as younger people are fully relying on emojis to communicate rather than words. However, the majority may disagree. There are many reason why using emojis can be beneficial. They can add humour into a conversation to ease the mood, they can soften an uncomfortable discussion and they can help to express feelings where words often can’t. The use of emojis can be seen as primal. As humans, we don’t communicate using words alone. We use hand gestures, facial expressions and body language. When conversing online, it becomes harder to do this. Emojis allow people to insert more feeling and emotion into their words, allowing the receiver to get a better understanding. Although emojis have allowed us to inject more emotions into our online communication, we still have a long way to go until it is just as effective as offline conversations.